Case Study
The Utility Kilt
Headquarters
Manchester, UK
Industry
Cleaning solutions brand
Company Size
Medium (50-200 employees)
Year
2026
Results
420% Performance Surge at Launch.
Cross-Border Ecommerce & Performance Marketing Strategy
The Utility Kilt is a family-run manufacturer from the UK that blends traditional Scottish craftsmanship with rugged, modern utility design. After establishing a successful UK brand, they faced the challenge of breaking into the competitive US market, where they had zero brand recognition and needed to build a customer base from scratch.
We partnered with The Utility Kilt as their dedicated Performance Marketing Partner to architect and execute their entire UK launch, building a scalable foundation. Now, we’re leveraging that proven playbook to conquer the US market.
Problem
Utility Kilt, an emerging apparel brand, identified a gap in the market for durable, functional kilts that cater to professionals, craftsmen, and outdoor enthusiasts. However, the brand lacked a digital presence that could effectively communicate its unique value proposition and drive online sales.
Utility Kilt, an emerging apparel brand, identified a gap in the market for durable, functional kilts that cater to professionals, craftsmen, and outdoor enthusiasts. However, the brand lacked a digital presence that could effectively communicate its unique value proposition and drive online sales.
How We Helped
We designed, developed, and marketed an SEO-first, conversion-optimized e-commerce website tailored to Utility Kilt’s product range and target audience.
CRO
Google Ads
Google Merchant Listing
Google Shopping Ads
Marketing Strategy
Sales Funnel Optimizaiton
Tracking & Analytics
Headquarters
Industry
Company Size
Year
Results
420% Performance Surge at Launch.
Cross-Border Ecommerce & Performance Marketing Strategy
We designed, developed, and marketed an SEO-first, conversion-optimized e-commerce website tailored to Utility Kilt’s product range and target audience.
The Utility Kilt is a family-run manufacturer from the UK that blends traditional Scottish craftsmanship with rugged, modern utility design. After establishing a successful UK brand, they faced the challenge of breaking into the competitive US market, where they had zero brand recognition and needed to build a customer base from scratch.
We partnered with The Utility Kilt as their dedicated Performance Marketing Partner to architect and execute their entire UK launch, building a scalable foundation. Now, we’re leveraging that proven playbook to conquer the US market.
Problem
Utility Kilt, an emerging apparel brand, identified a gap in the market for durable, functional kilts that cater to professionals, craftsmen, and outdoor enthusiasts. However, the brand lacked a digital presence that could effectively communicate its unique value proposition and drive online sales.
How We Helped
We designed, developed, and marketed an SEO-first, conversion-optimized e-commerce website tailored to Utility Kilt’s product range and target audience.
CRO
Google Ads
Google Merchant Listing
Google Shopping Ads
Marketing Strategy
Sales Funnel Optimizaiton
Tracking & Analytics
Results!
