Case Study
Imani Studio
UK Based Fashion Boutique
Headquarters
Manchester, United Kingdom
Industry
Clothing & Fashion
Company Size
Small (11-50 employees)
Year
2022
Results
Scaled online revenue from $6K/mo to $100K/mo with 1 year of our strategic partnership
Ecommerce Marketing and Growth Strategy
Imani Studio is a fast-growing UK boutique specializing in vibrant, contemporary Desi fashion.
We implemented a comprehensive digital marketing strategy — combining organic and paid marketing — to generate consistent online sales and help them transition smoothly into to a profitable ecommerce brand.
Problem
For years owner Sultan Asi relied on thriving brick & mortar stores — until COVID-19 emptied them overnight and he realized eCommerce was the only route back to growth.
Lockdown wiped out all in-store revenue; the dormant Shopify site was slow, invisible in search, and bleeding ad spend with zero conversions. Sultan needed a rapid, full-scale digital overhaul to replace lost sales.
How We Helped
We implemented a comprehensive digital marketing strategy — combining organic and paid marketing — to generate consistent online sales and help them transition smoothly into to a profitable ecommerce brand.
SEO Strategy
On-page
Off-page
Technical
Local
SMO
E-E-A-T & Credibility Markers
Google Page Experience
Schema Markups
Speed & Performance
Social Media Integration
Meta Ads
Google Ads
Proof of Results!
Analytics by Google Search Console
Analytics by Meta Business
Analytics by Google Ads
Analytics by SEMRUSH
Analytics by SEMRUSH
Analytics by Google Search Console
Analytics by Google Search Console
Analytics by PageSpeed Insight
Analytics by PageSpeed Insight
Scaled online revenue from $6K/mo to $100K/mo with 1 year of our strategic partnership
For years owner Sultan Asi relied on thriving brick & mortar stores — until COVID-19 emptied them overnight and he realized eCommerce was the only route back to growth.
Sultan Asi, Owner of Imani Studio