Case Study

Dirt Killer

Industrial-Grade Detergents & Surface Cleaners

Headquarters

Lahore, Pakistan

Industry

Cleaning solutions brand

Company Size

Medium (50-200 employees)

Year

2025

Results

From Growing Brand to 7-Figure Powerhouse.

Strategic Digital Growth for Dirt Killer

Dirt Killer is a Pakistan-based cleaning solutions brand specializing in high-performance detergents and industrial cleaning products. The brand offers a range of heavy-duty degreasers, fabric detergents, and surface cleaners designed for both household and industrial applications. To scale its digital market presence and compete with established names, Dirt Killer partnered with Rank Arrow.

We designed a conversion-driven website, optimized product discovery paths, and implemented technical SEO along with CRO strategies as part of our growth marketing approach – ensuring faster load times, better search visibility, and higher inquiry-to-sale conversion.

Problem

Dirt Killer had a strong product lineup but lacked a cohesive online strategy. With increasing competition in the cleaning products sector, the brand struggled to generate qualified leads and convert traffic into customers.

How We Helped

We designed a high-conversion website, optimized product landing pages, and implemented SEO and CRO strategies tailored to both household and industrial buyers.

CRO
Google Ads
Google Merchant Listing
Google Shopping Ads
Local SEO
Marketing Strategy
On-Tage SEO
Sales Funnel Optimizaiton
SEO
Technical SEO
Tracking Setup
Headquarters
Lahore, Pakistan
Industry
Cleaning solutions brand
Company Size
Medium (50-200 employees)
Year
2025
Results

From Growing Brand to 7-Figure Powerhouse.

Strategic Digital Growth for Dirt Killer

We designed a high-conversion website, optimized product landing pages, and implemented SEO and CRO strategies tailored to both household and industrial buyers.

Dirt Killer is a Pakistan-based cleaning solutions brand specializing in high-performance detergents and industrial cleaning products. The brand offers a range of heavy-duty degreasers, fabric detergents, and surface cleaners designed for both household and industrial applications. To scale its digital market presence and compete with established names, Dirt Killer partnered with Rank Arrow.

We designed a conversion-driven website, optimized product discovery paths, and implemented technical SEO along with CRO strategies as part of our growth marketing approach – ensuring faster load times, better search visibility, and higher inquiry-to-sale conversion.

Problem

Dirt Killer had a strong product lineup but lacked a cohesive online strategy. With increasing competition in the cleaning products sector, the brand struggled to generate qualified leads and convert traffic into customers.

How We Helped

We designed a high-conversion website, optimized product landing pages, and implemented SEO and CRO strategies tailored to both household and industrial buyers.

CRO

Google Ads

Google Merchant Listing

Google Shopping Ads

Local SEO

Marketing Strategy

On-Tage SEO

Sales Funnel Optimizaiton

SEO

Technical SEO

Tracking Setup

Results!

Scaled their business to a seven figure brand with striking ROAS of over 750% avg. consistently over period of 4 years and over 150% increase in local traffic.
“We hired Rank Arrow for marketing. In just one quarter, our sales tripled - which was our original annual goal. We’re really satisfied with the results.”
Angela L. Hamilton, President of Dirt Killer
View Website

What crucial elements & strategies are missing in your eCommerce biz? Let's find out...

What crucial elements & strategies are missing in your eCommerce biz? Let's find out...

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