Beautifly

PK Based Beauty & Cosmetics Store

HEADQUARTERS

Gujrat, Pakistan

INDUSTRY

Beauty & Cosmetics

COMPANY SIZE

Small (11-50 employees)

YEAR

2025

CORE RESULT

Grew sales from $2K/mo to $25K/mo in 6 months with a 1200% increase in organic traffic

Ecommerce SEO and Growth Strategy

Beautifly is a Pakistan-based beauty products store specializing in cosmetics and skincare for women. It operates in a highly competitive niche and had long relied exclusively on paid Meta ads for sales.

Recognizing the potential of organic growth, Ajmal Shehzad, Marketing Head at Beautifly, partnered with Rank Arrow to explore a sustainable SEO-driven strategy, starting with a limited budget.

Within just six months, Rank Arrow helped Beautifly achieve significant growth in organic sales, proving that even in a saturated market, a data-driven approach can deliver measurable, lasting results.

THE CHALLENGE

Problem

Beautifly sells women’s cosmetics and skincare in a crowded, highly competitive market. Sales came almost entirely from paid Meta ads, and SEO had never been treated as a viable revenue channel, leaving growth fully dependent on ad spend.

THE SOLUTION

How We Helped

We built a sustainable SEO strategy on a limited budget, covering on-page, off-page and technical SEO, while managing 30+ Meta ad campaigns. The store reached 40+ top 3 keywords, 250+ top 10 keywords, PageSpeed scores of 91 and 97, and up to 10x ROAS.

Meta Ads, Off-page, On-page, SEO Strategy, Technical

Results!

Grew sales from $2K/mo to $25K/mo during 6 months of our strategic partnership

“Ali (CEO Rank Arrow) is a professional and truly a genius when it comes to eCommerce SEO & Marketing. He consistently meets tight deadlines without compromising on the quality of his work.”

Ajmal Shehzad

Marketing Manager Beautifly